BBURAGO is a globally recognized diecast brand specializing in officially licensed automotive and Formula 1 (F1) diecast models. Featuring authentic replicas from world-renowned car manufacturers and Formula 1 teams, BBURAGO delivers highly detailed, premium-quality miniatures designed for collectors, motorsport fans, and automotive enthusiasts.

CHALLENGE

As a globally recognized diecast brand with official automotive licenses, BBURAGO faced key challenges when entering the Indonesian market, including low brand awareness, adaptation to the TikTok Shop Indonesia ecosystem, and educating consumers about the value of authentic licensed products. Additionally, the brand required a consistent and integrated content strategy across TikTok e-commerce, social media, and YouTube to drive sustainable growth and sales performance

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